THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
This study explores the influence of digital marketing on sales strategies. Objectives include: (1) examining the impact of digital marketing on sales performance, (2) identifying the most effective digital marketing channels, and (3) analyzing the role of digital marketing in reaching target audiences. A survey design is employed to gather data from a broad population, essential for drawing general conclusions. Using Taro Yamane's formula, a sample size of 450 is derived to ensure representativeness. The case study focuses on the e-commerce industry in Abuja, Nigeria, where digital marketing is pivotal. The reliability coefficient score is 0.87, ensuring data reliability. Findings reveal that digital marketing significantly boosts sales performance, with social media and email marketing identified as the most effective channels. Recommendations include increasing investment in digital marketing and regularly updating strategies to keep pace with changing consumer behaviors.
Related Project Materials
THE ROLE OF NEWSPAPER VENDOR IN THE NEWSPAPER PROCESS
ABSTRACT
Newspapers are not only mere sources of information, but also an essential store house of information. This pap...
ETHICAL CONSIDERATIONS IN PUBLIC ACCOUNTING PRACTICES
ETHICAL CONSIDERATIONS IN PUBLIC ACCOUNTING PRACTICES
This research explores the ethical considerations in public accounting practices. T...
THE POSSIBLE CHALLENGES IN THE USE OF ENAIRA PLATFORM
Background Of The Study
Considering the rapid technological advancement and financial market evolution,...
AN ASSESSMENT ON THE IMPACT OF PERIODIC ASSESSMENT TEST ON THE ACADEMIC PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS
Background of the Study
Exams and assessments are an important part of our educational program. They ar...
TEACHERS VARIABLES AND STUDENT'S ATTITUDE TOWARDS THE STUDY OF ECONOMICS IN PUBLIC SECONDARY SCHOOLS IN ONDO STATE, NIGERIA
Background of the Study
Teaching is a very complicated or multifaceted activity that i...
THE ROLE OF AN AUDITOR IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE A CASE STUDY OF NESTLE NIGERIA PLC
Abstract
The research provides an appraisal of the role of the auditor in the achievement of organization objec...
ROLE OF MASS MEDIA IN CRUSADE AGAINST TERRORISM
Abstract
This study seeks to analyze the role of mass media in crusade against terrorism especially in Nigeria with the...
THE IMPACT OF SOFT SKILLS DEVELOPMENT ON VOCATIONAL JOB PERFORMANCE
ABSTRACT: The Impact of Soft Skills Development on Vocational Job Performance explores the influence of non-technical skills on the workplace effec...
EFFECTIVENESS OF QUALITY ASSURANCE STRATEGIES IN PROJECT EXECUTION (A STUDY OF ROAD CONSTRUCTION PROJECTS IN OWERRI)
Abstract
This research was conducted to determine if quality assurance and its strategies are effective for succe...
ANALYSIS OF STUDENTS PERFORMANCE IN VOCATIONAL AND TECHNICAL SUBJECTS IN NECO/SSCE IN KADUNA STATE (2013-2017)
ABSTRACT
The study was designed to analyze the Performance of Students in Vocational and Technical Subjects in NECO/ SSCE 2013-2017.Probl...
