THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
This study explores the influence of digital marketing on sales strategies. Objectives include: (1) examining the impact of digital marketing on sales performance, (2) identifying the most effective digital marketing channels, and (3) analyzing the role of digital marketing in reaching target audiences. A survey design is employed to gather data from a broad population, essential for drawing general conclusions. Using Taro Yamane's formula, a sample size of 450 is derived to ensure representativeness. The case study focuses on the e-commerce industry in Abuja, Nigeria, where digital marketing is pivotal. The reliability coefficient score is 0.87, ensuring data reliability. Findings reveal that digital marketing significantly boosts sales performance, with social media and email marketing identified as the most effective channels. Recommendations include increasing investment in digital marketing and regularly updating strategies to keep pace with changing consumer behaviors.
Related Project Materials
STUDENT'S PERCEPTION OF THE ROLE OF SCHOOL COUNSELOR IN THE CHOICE OF CAREER
ABSTRACT
The purpose of this study was to critically examine secondary school students...
THE ROLE OF POLITICAL STABILITY IN SHAPING THE BUSINESS ENVIRONMENT
ABSTRACT: THE ROLE OF POLITICAL STABILITY IN SHAPING THE BUSINESS ENVIRONMENT
This stu...
AN ASSESSMENT OF SHELVING OF LIBRARY MATERIAL IN COLLEGE LIBRARIES
BACKGROUND TO THE STUDY
Shelving library materials is a proven method of ensuring that books and other...
AE-FUNAI UNDERGRADUATES STUDENT AWARENESS AND PERCEPTION OF POLICE BRUTALITY IN NIGERIA
BACKGROUND OF THE STUDY
The police are state personnel who are in charge of 'law enforcement and or...
INCORRECT PUNCTUATION, AS A CAUSE OF AMBIGUITY ANDMISUNDERSTANDING IN WRITTEN COMMUNCATION
INTRODUCTION
Punctuation is one of the major aspects that contribute to meaning of any written discourse. This implies t...
AN INVESTIGATION ON TEACHERS AND STUDENTS PERCEPTION OF FACTORS AFFECTING STUDENTS PERFORMANCE IN GEOGRAPHY EXAMINATION
BACKGROUND OF THE STUDY
The term ‘‘examination’’ or ‘‘test&...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON ON THE DEVELOPMENT OF EXECUTIVE FUNCTION SKILLS AMONG YOUNG CHILDREN
Abstract: This study explores the impact of early childhood education (ECE) on the development of executive funct...
DESIGN AND IMPLEMENTATION OF AN ONLINE BOOK CLUB MANAGEMENT SYSTEM
INTRODUCTION
People who read at least seven books a year are reported to be 2.3 times more intelligent than people who r...
A COMPARATIVE STUDY ON HEALTH EDUCATION INTERVENTION ON MALARIA PREVENTION IN COMMUNITIES
EXCERPT FROM THE STUDY
The study concludes that health education intervention has improved the knowledge of the mothers...
AN EXAMINATION OF THE LEGAL FRAMEWORK FOR COMBATING FRAUDULENT INVESTMENT SCHEMES IN THE NIGERIAN CAPITAL MARKET
ABSTRACT
Finance is the key to investment and growth hence the need for efficient financial systems to help development. Nigeria’s...
