THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
This study explores the influence of digital marketing on sales strategies. Objectives include: (1) examining the impact of digital marketing on sales performance, (2) identifying the most effective digital marketing channels, and (3) analyzing the role of digital marketing in reaching target audiences. A survey design is employed to gather data from a broad population, essential for drawing general conclusions. Using Taro Yamane's formula, a sample size of 450 is derived to ensure representativeness. The case study focuses on the e-commerce industry in Abuja, Nigeria, where digital marketing is pivotal. The reliability coefficient score is 0.87, ensuring data reliability. Findings reveal that digital marketing significantly boosts sales performance, with social media and email marketing identified as the most effective channels. Recommendations include increasing investment in digital marketing and regularly updating strategies to keep pace with changing consumer behaviors.
Related Project Materials
An appraisal of school leadership support for vocational education in Gwaram Local Government Area, Jigawa State
Background of the study
School leadership is widely recognized as a pivotal factor in the successful impl...
THE ROLE OF VIRTUAL INTERNSHIPS IN VOCATIONAL SKILL DEVELOPMENT
ABSTRACT: This study examines the role of virtual internships in vocational skill development, focusing on their effectiveness in providing pr...
The Impact of Financial Literacy on Accounting Practices in Women-Led SMEs in Nigeria: A Case Study of SMEs in Kaduna State
Background of the Study
Women-led Small and Medium Enterprises (SMEs) have become a critical part of the Nigerian economy,...
THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA
ABSTRACT
This study dealt on the economic analysis of ginger (Zirrgiher. qf~cinnle Ii) marketing in Kaduna State, Ni...
EVALUATION OF MOLLUSCICIDAL ACTIVITIES OF CRUDE AND ALKALOIDAL FRACTION OF ANOGEISSUS LEIOCARPUS (AFRICAN BITCH) AND PSEUDOCEDRELA KOTSCHYI (DRY ZONE CEDAR) ON VECTOR OF SCHISTOSOMIASIS
ABSTRACT
Over the years, the use of plant-based molluscicides has received substantial consideration in the satisfaction for cost-effecti...
The Role of Government Accounting in Monitoring Recurrent Expenditure in Nigerian Ministries: A Case Study of the Ministry of Defence
Background of the Study
Government accounting serves as a critical tool for monitoring recurrent expenditures, ensuring tha...
THE EFFECTS OF IMMUNIZATION AS IT AFFECTS CHILDREN HEALTH
ABSTRACT
This study was carried out on the effects of immunization as it affects children health. A cross-sectional survey was conducted...
The Impact of Whistleblowing Policies on Fraud Detection in Nigerian Banks: A Case Study of Banks in Plateau State
Background of the Study
Fraud remains a significant challenge in Nigeria's banking sector, with bil...
The impact of rising sea levels on coastal settlements in Eket Local Government Area, Akwa Ibom State.
Background of the study
Rising sea levels pose a profound threat to coastal settlements worldwide, and Eket Local Government Area is no e...
An Assessment of Nurses’ Knowledge and Practice of Neonatal Resuscitation at Ahmadu Bello University Teaching Hospital, Zaria
Background of the Study
Neonatal resuscitation is a critical intervention aimed at stabilizing newborns who fail to initiate spontaneous...
